The answer to the question of how to attract customers and consumers is basically a question that is repeated at every moment of business: how to achieve the best possible result? get the best possible result at the lowest cost? engage employees to become ambassadors? How to do it… The answer to the question generates strategy, decision-making, consultation. The same goes for your content for better engagement.
Every day you publish quality content and only see poor results that are far from what you hoped for. Patiently waiting for a comment, a share of your content or a simple “thank you”. However, nothing happens!
Most new bloggers and “marketers” often mistakenly blame their content for lack of engagement. The main ingredient that should not be neglected is the visual component. Empower your content with videos, images, comics, infographics, Slideshare presentations, Tumblr animations, etc. and you’ll see the difference.
Your content doesn’t have to be boring. By including visual elements, you can add spice to your website or blog. Do you want proof? Look at the skyrocketing social networks like
Pinterest and Instagram.
Pinterest, launched in March 2010, quickly gained traffic and saw an increase in unique visitors since its inception. Instagram, for its part, started in 2010.
According to Pinterest in 2024, the social network counts 498 million monthly active users. The biggest audience is in the USA. The US figure fell by 5% between 2021 and 2020, only to increase by 13% in the rest of the planet. In terms of age and generation, subscribers move. In fact, more and more younger age groups are on the platform: Pinterest counts 50% increase in gene Zusers born between 1995 and 2010. Men represent 22.4% of the population compared to 69.5% of women overall according to We Are Social data and advertising.
As for Instagram, it has more than 2.5 billion monthly active users, and 1.28 billion people use the app (HubSpot / Mention, 2023). The peak was reached in 2022 with 2.3 billion users (We Are Social / Meltwater, Statista). Instagram is the third most used social media in France. According to Digimind, in France, the Instagram audience is growing to more than 26.5 million monthly active users in 2023. .The social network is represented by all age groups:
- 32% of users between 18 and 24 years old
- 30% between 25 and 34 years old
- 17.9% between the ages of 35 and 44.
Let’s take another glaring example!
I can write you a whole paragraph describing the new “red velvet” cake from a local bakery, or I can just show it to you using the picture below.
I’m not sure you’ll read the whole paragraph and be convinced you want to taste it! However, I’m sure once you see the visual, you’ll want to gobble it up!
According to research by StatisticBrain, you have eight seconds to capture an audience’s attention. You can use powerful words, but clearly you have a better chance of getting attention with a visual.
Through visual elements, you create a connection with your reader. They evoke feelings faster than words and can convey a story.
As an example, check out this infographic that got about 350,000 visitors in 30 days, explaining how a car engine works in a pretty interesting way.
How to spice up your content with Visual Marketing?
1. Use “Lady Everyone”
Using visuals with real people allows your audience to identify them and reinforces the sense of recognition.
2. Be creative
Do you have a smartphone? You could also be a photographer! Social media such as Pinterest, Instagram, Facebook and Twitter are very useful for showcasing your skills as an amateur photographer.
Using your own visual elements gives your content more personality. In the end, it is the man who makes the company, not the other way around.
3. Create your own interactive visuals
Not confident in your photography skills? You can use new Internet technologies that allow you to create your own interactive visual content very easily.
Try Visme or Canva to create your presentation, visual content with text, banner, infographic, etc.
4. It can be easily interpreted
Information in graphic and visual form is easier to interpret and can be easily shared. Play with the size of your images!
5. Think outside the box
Do you know all the “selfies”? What better way to add a human dimension to your visuals? Here’s a good example of a pretty fun “selfie”.
Of course, the effect can be stronger if you use celebrities. Also see how “non-celebrities” do it.
More and more online advertisers are using sketches and similar illustrations to get their messages across. In addition, by engaging their audience, they connect with their customers and potential customers and play on belonging and attachment to their brands and products.
Do you have other ideas to spice up your content? What are your favorite types of visuals? Share your ideas with us below!