The newsletter remains known for its advertising aspect, obscuring some of the other possibilities offered by this distribution channel. If used properly, it can generate traffic to your site, acting as a real bridge between you and your subscribers.
Artificial intelligence and dematerialization enable exchange using new means of communication. Thus, with the development of the Internet, the proliferation of websites and the ubiquity of social networks, the newsletter is now within everyone’s reach. It is a free means of communication. It is increasingly used to gain visibility and get people talking about the company’s various actions and to present its new products or services, and it remains the basis for establishing press relations and the primary means of communicating the company’s activities.
So that they don’t end up in boxes Against spam or tire the subscriber of your newsletter, you must know that he adheres to strict rules both in terms of content and form, as well as in terms of regularity, appearance and quality of content. This can have several functions including bringing in additional income.
Source of potential income
Please note that newsletters are not intended to promote you. They represent the business card of your customers and regularly remind you of their fond memories. AND bulletin a well-constructed one is shareable, encourages people to talk about it, and is therefore a very good way to get in touch with new potential customers. A well-designed newsletter can become a source of income: advertising banners, product placement, links to your services… So many ways that can allow you to make the time invested in its design profitable!
Good quality above all
Remember, no one subscribes to receive advertisements. When you write a newsletter, it’s about creating comprehensive content that provides value to your readers. Few people seem to have understood this. According to research by Altics, 46% of Internet users find the newsletters they receive disappointing… Which gives you an even better chance of being appreciated if you use an effective and refined formula.
However, it should be noted that although advertising scares people, 26% of respondents say that good offers and advice represent content that readers are looking for. In order for it to be of high quality, it is essential to structure the form well and develop content that is interesting to readers. The goal is to encourage subscribers to visit your site and view as many articles as possible. Don’t hesitate to offer good deals, tips, information or even give news about your activity. If you do want to promote yourself, do so discreetly by talking lightly about your latest products.
Write well and comfortably
Even if you have quality content, sending a newsletter full of messy-looking spelling mistakes will only make the reader close it immediately after opening it and unsubscribe in the process. The design of the newsletter must encourage you to read it, allow easy finding at a glance, remind you of your site or your brand codes (and therefore not be too original compared to what you normally do) and stable. For this last point, each new newsletter must take the form of the previous one in order to be similar to it (without being completely identical, ob.a.), all in order for the Internet user to be able to find the information he is looking for.
Regularity required
In order for your readers to look forward to your newsletter, they need to know when they will receive it. As with magazines, set a clear periodicity and notify your subscribers when they sign up. It must be regular to encourage membership and not be limited to an email informing you of a simple sale of your products. Think about your frequency because your audience won’t be the same for a daily, weekly, monthly or even biannual newsletter. However, keep in mind that too much or too little information can lead to disengagement. Once the frequency is defined, you will have to stick to it! Therefore, do not commit to an action that you cannot perform.
Avoid what can send you to spam
Like any email, you need to avoid it ending up in the spam folder. Above all, pay attention to the subject of the message by avoiding any headlines that might automatically take you there, such as headlines calling for a promotion: “save, win…”. Remember, this is not about advertising. Then be sure to choose a sender name that shows the seriousness of your newsletter, avoiding unprofessional addresses (Hotmail, Yahoo, etc.) that sometimes limit the number of sendings. As for visual elements, don’t overuse them because they might not pass the anti-spam barrier and slow down its loading!
Don’t forget the unsubscribe link! GDPR
Every electronic message, and thus the newsletter, must state the identity of the advertiser and offer a simple way to object to receiving new requests (for example, an unsubscribe link at the end of the message). The CNIL recommends that prior consent or the right to object be collected through a confirmation box. The use of a pre-marked box is prohibited as it is against the law. Violation of these provisions may be sanctioned by the CNIL.