It very often happens that individual entrepreneurs often end up on the front pages of several media and are often asked for interviews or participate in plenums at fairs and conferences where they are appointed as guest stars and experts. Whether it’s Xavier Neel, Frédéric Mazella, or Sandra Legrand, they all have in common that they found an innovative product or idea that appealed to a wide audience. They have become models from which it would be good to draw inspiration. Far from being satisfied with their familiarity, they communicate and give their time supporting actions with young people, women and all actions that correspond to their values and do not skimp on time because they remember their path and the difficulties they encountered in making themselves known. How to be influential and become important?
Creating influence, improving reputation and being a spokesperson for your sector, isn’t that a way to improve your business and isn’t that the dream of every entrepreneur? Here are some practical tips to help you know how to achieve this.
For the eighth year in a row, on January 17, Reech publicly announced his study dedicated to influencer marketing. To provide an overview of the French market, the company sent a 40-question questionnaire to 1,268 content creators between November 22 and December 11, 2023.
Key figures to remember about impact in 2024
78% of content creators are women (+4 points compared to 2021), 89% of respondents deal with the topic lifestyle (beauty, fashion, food, travel, etc.) in their publications, 75% of respondents were familiar with the law aimed at regulating commercial influence, promulgated on June 9, 2023, 72% of respondents stated that content creation is their main source of income, 25% of respondents generate annual income greater than €10,000, compared to 11% in 2021, 8 out of 10 creators made a free or paid partnership in the last year, 76% of respondents opt for product placement When collaborating with a brand, 91% of content creators consider Instagram their primary platform . This social network is ahead of TikTok and Facebook.
What is an influencer?
Let’s start with its definition: an influencer is a physical person who can influence the behavior of others with his status. Influencers are generally bloggers who regularly distribute articles, news, etc. to one or more communities around the same values and ideas. Then we are talking about an e-influencer. For example, being an influencer means defending a point of view, an idea. It’s about standing out and leaving a mark of your passage. He is the spokesperson for his sector. He can be a trendsetter.
How to measure your impact?
There are several criteria for measuring its impact. You can measure the traffic of your website or blog by the number of visitors, the number of pages viewed per visit and the time visitors spend. It is true that the number of visitors varies depending on the sector. The community he follows through social networks (X, Facebook, etc.). The number of subscribers to your newsletter is a criterion, but also all the interactions that can be on your account or community. Rather, he becomes influential from the moment he is invited to requests for interventions or interviews. We ask him for advice, his point of view, etc. Partnerships are also a criterion that allows us to measure his popularity. The fact remains that the true influence of an individual does not depend on quantity, but on the quality of his community. Think about it !
How to become an influencer?
There are not 10,000 ways to achieve this. In fact, you don’t become an influencer overnight. Rome was not built in a day. It is a long-term job, which requires a huge investment of time. Despite everything, there are no miracle recipes, it’s work, work and work. A few tips to follow to get started:
- Create content, content and content regularly
- Master your field of activity perfectly
- Listen to others
- Answers to questions
- Animate different social networks
- Connect with other influencers
- Create a communication kit
- Finally, watch companies communicate and analyze the way they do things…